Fisher Capital Management: Email Marketing in the Age of Social Media

http://www.serpd.com/wordpress/fisher-capital-management-investment-boiler-room-live-music-asheville-nc-656646/

The buzz surrounding social media is hard to escape. With Google+ jumping into the fray the buzz has gotten even louder. The hype surrounding social media may help to explain the popular—though mistaken—notion that social media represents the best way forward for marketing. Don’t get me wrong. Facebook and Google+ are great platforms for tactically targeted messaging and brand exposure in social media marketing.